persona+overview

=personas=

To review a persona is a contrived identity which represents a major user group for your site/space etc. Typically personas are used in the planning or formative stages of the design process. They help identify user/audience needs and correspond them with project goals, (Visocky O'Grady 57).

//**THE ILLUSTRATION STUDENT PERSONA**// - typically coming out of high school into a four year bachelor program - large number of mature students - creative students - most students are living in Oakville and the GTA - technologically apt

Persona development is most effective when a multitude of the target group can be interview. Unfortunately because of University protocol we were unable to interview any of our target group. In an ideal world it would have been helpful to interview our subjects. Any characteristics were developed through observation and an analysis of the Sheridan website.